Wizard of Ads Monday Morning Memo

How a Thing Becomes Special


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Meats and vegetables are ordinary, but put them on a stick and it’s Shish Kabob.

Frozen Kool-Aid is frozen Kool-Aid; put it on a stick and it’s a popsicle.

A marshmallow is one thing, but a marshmallow on a stick means a campfire.

A frankfurter is a weenie, but a frankfurter on a stick is a weenie roast.

And what are hors d’oeuvres but little pieces of something-on-a-stick?

And what is fondue?

Put food on a stick and it becomes special. But that only works for food.

How does a person become special?

You become special by that which holds you captive.

You become special when you fall into a gravitational pull.

You become special when you orbit something important.

meteor is a rock on fire as it falls to the earth.

We call it a shooting star.

I have met a number of these.

comet is a slightly larger rock that comes within sight of our planet.

Think of it as a meteor on tour.

Comets are the definition of fly-by-night.

moon is a planet that orbits a larger one.

Moons are important and have names of their own.

We write stories about moons and give them great respect.

planet orbits a star.

star is a celestial fire with powerful gravity.

Planets and moons and comets orbit celestial fires.

God is a fire.

Science is a fire.

Entertainment is a fire,

including all the arts and every form of sport.

On a much smaller scale, we see people as comets, moons, planets, and stars.

In Wolf Hall, Hillary Mantel’s extraordinary book about the Renaissance, we witness the Tudor saga through the eyes of Thomas Cromwell, an ordinary man who chooses to orbit Cardinal Wolsey and soon becomes an important moon to that planet.

Throughout the book, Cromwell’s advice to those he loves is “Arrange your face,” and “Choose your prince.”

Cromwell’s advice could be phrased as two questions;

“Who will you be?” and “Who will you follow?”

An asteroid is a rock that has failed to choose a passion,

so it wanders aimlessly in a cold, airless vacuum.

meteor is a rock on fire as it falls to the earth.

We call it a shooting star.

I have met a number of these

and seen them fall.

Every meteor I have ever met

thought it was a star.

Roy H. Williams

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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