Focus on your zone of genius and let us co-manage your backups with you ►►https://bit.ly/4lh8HUv

Most MSPs are still “watching” AI—Shane Naugher is already helping clients with it (and also buliding a second company around it!).

But, that's not where he started out. After nearly 25 years in business, Shane made a major pivot. He realized he wasn’t building a company—he was building a lifestyle business, something that wouldn't carry over to his family and loved ones. That realization kicked off a transformation: where he hunkered down and learned how to build his MSP into something that will last.

Also, Shane shares the many ways his MSP is embracing AI and helping clients take advantage of it. But we have to be careful that we're not learning it since it's the new flashy tool, but studying it to discover the business outcomes that your partners would benefit from.

Here are 5 powerful lessons I learned from Shane in this episode:
✅ Make your MSP into an Asset, Something that will last beyond you
✅ AI Is the Future—But Automation Is the Foundation
✅ Your clients want you to lead with AI
✅ You Don’t Need Developers to Build an AI-Enabled MSP
✅ Internal Automation Creates External Opportunity

Chapters:
0:00 - Intro
2:05 - Starting his MSP
10:02 - Switching from a lifestyle business to an asset
13:59 - Leaning into automation early
18:21 - How Shane is using AI now and what that looks like
49:39 - MSP Titan Questions

👉 Connect more with Damien and Shane:
https://www.linkedin.com/in/dstevens
https://www.linkedin.com/in/shanenaugher/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g