Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.

Shownotes:

The big difference between accounting firms and other businesses

Why accounting firms struggle to differentiate themselves against their competition

The consequences of lower trust for accountancy firms, particularly with lost revenues

The factors that make an accounting brand more credible and believable

The power of shareable client experiences to build credibility for accounting firms

How word of mouth has changed over the years, especially with the online world

How advertising saturation makes it hard for accounting firms to market themselves

Few accounting firms personalise their client experience and thus don't make them feel special

The power of personalisation to increase word of mouth in accounting clients

Does your waiting room experience make or break what clients are saying about your accountancy firm?

Following processes can sometimes go against a memorable client experience for accountants

The need for accountants to take risks to be more memorable and credible with their clients

The importance of keeping promises to develop high levels of trust and loyalty

The critical ingredient that makes a referral much easier to make for an accounting client

What to do as an accounting firm when your competition make the same claims as you

The role of the 'red box' in giving accounting firms a competitive edge

Identifying the critical touch points in the accounting firm customer or client journey

A very simple thing that takes massive advantage of critical moments of truth with clients

The power of lifetime client value in accounting firm success

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Contact Nathan:

http://www.nathanlittleton.co.uk (Nathan's website )

https://www.linkedin.com/in/nathanlittleton/ (Nathan on LinkedIn )

http://[email protected] (Email Nathan)

https://twitter.com/NathSpeaks (Nathan on Twitter)

Phone number: 07708029038