Using data to fuel customer needs is important now more than ever. Nikolaus Zacher, a partner in our Munich office, has substantial experience in advanced analytics with a focus in retail and consumer products. Knowing first-hand the importance of data-driven decision-making, Nikolaus is leading our clients’ business growth by the power of our digital and advanced analytics capabilities. Listen to Nikolaus share his extensive analytics background along with how Bain is using this capability to support better customer experiences.