10 Minute Masterclass

How AI Can Make Your Ops More Effective


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AI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to improve efficiency, speed up decision-making, and unlock growth. Whether you're new to AI or already experimenting, this episode will help you level up how you lead and operate.

Key Takeaways
- AI can be your strategic copilot—not just a tool for automation.
- Three categories of AI for operations: Predictive, Analysis, and Automation.
- Use predictive AI to spot patterns, uncover insights, and make faster decisions.
- Use analysis AI to filter noise, clarify signals, and refine strategy.
- Use automation AI to delegate repetitive tasks and improve efficiency.
- Don’t just collect data—use AI to extract insights and drive action.

Timestamped Highlights
[00:00] – AI isn’t here to replace you but to enhance your leadership.
[01:15] – The Core Four Drivers framework and why today is all about operations.
[02:00] – Why AI is more than automation—it’s a decision-making tool.
[03:30] – Predictive AI: Using tools to surface patterns and implications faster.
[05:00] – Real-world example: Amazon’s AI use in shipping and logistics.
[06:00] – Analysis AI: AI as a signal tuner for your business.
[07:00] – Tools like Crayon, SEMrush, and advanced SEO AI stacks.
[08:00] – Automation AI: Where to delegate repeatable tasks to AI systems.
[09:00] – Copywriting, customer support, and chatbot use cases.
[10:00] – Final thoughts: Pick one area to start using AI and commit to action.

Mentioned Tools & Resources
Want to explore the tools Trey mentioned in this episode? Here are the ones he’s using inside Herald to supercharge operations:
- Crayon – Competitive intelligence to track your market without the noise (https://www.crayon.co)
- SEMrush – AI-powered SEO research and keyword analysis (https://www.semrush.com)
- Drift – Conversational AI for sales and customer support (https://www.salesloft.com/platform/drift)
- Intercom – AI-enhanced customer support tools and chatbots (https://www.intercom.com)
- Jasper – AI copywriting platform for blogs, emails, and landing pages (https://www.jasper.ai)
- Copy.ai – Write product descriptions, emails, and marketing copy faster (https://www.copy.ai)
- Claude – A powerful AI assistant for research, writing, and thinking (https://claude.ai/

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ 
Trey’s Instagram: https://www.instagram.com/trey_sheneman 
Herald’s Instagram: https://www.instagram.com/herald_co 

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10 Minute MasterclassBy Trey Sheneman

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