A vision without a plan is just a dream. In this episode of 10 Minute Masterclass, Trey Sheneman walks through the final step of the COMPASS Method: turning research and insights into a strategic 90-day plan. With lessons from startups, coaching clients, and even Spotify’s “bets,” Trey shows why 90-day plans create urgency, build momentum, and keep your team focused on what matters most.
A 12-month plan is a vision, a 90-day plan is a mission.Focus is the secret power of a 90-day plan, it limits distractions and clarifies priorities.Plans that are too long or too complex die in execution. Keep it actionable.Spotify calls their 90-day objectives “bets” you either win or learn, but you always move forward.Use Trey’s 3-question filter to shape your plan:Does it drive Revenue, Retention, or Reach?Can we measure impact inside 90 days?Does it create momentum for the next quarter?A strong plan has five parts:3 big objectives (not 5, not 2)Key results for eachOne clear owner per result30-day milestones Weekly reviewsMomentum compounds, small wins stack into breakthroughs.[00:00] NASA countdown and why plans create lift-off.
[02:00] The COMPASS Method’s final step: turning insights into action.
[03:00] Why 90 days is the sweet spot for urgency and momentum.
[04:00] A client’s 60-page plan reduced to 3 clear objectives.
[05:00] Spotify’s 90-day “bets” and lessons for every business.
[06:00] The 3-question filter: Revenue, Retention, or Reach?
[07:00] Domino effect: how small wins stack into momentum.
[08:00] How to structure a strategic plan that works.
[09:00] A cautionary tale: when teams try to do too much.
[10:00] Final reminder: momentum is your greatest multiplier.
Previous Episodes Mentioned:
Episode #6: The Comp Set is The Key to Game, Set, MatchEpisode #10: The 5 Parts of an Ironclad OfferEpisode #14: Speak Their Language Or Lose Their Business Episode #22: How to Build An Ideal Customer Profile that Converts Episode #26: SWOT for Synthesis – The Step Where The COMPASS Comes Together
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