September 16, 2025

Join The COMPASS Method Book Launch Team

5 minutes

Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Sheneman reflects on the journey so far and shares a sneak peek from his upcoming book, The COMPASS Method. In this episode, Trey introduces the Five A Flywheel—awareness, attraction, acquisition, activation, and advocacy—and explains why building flywheels, not funnels, is the key to long term, compounding growth.

Key Takeaways

Funnels leak energy, flywheels create momentum.

The Five A Flywheel framework:

Awareness – Be visible to the right people, not just louder.

Attraction – Spark interest with stories and value propositions.

Acquisition – First commitment is the midpoint, not the finish line.

Activation – Customers must use and experience your value or they churn.

Advocacy – Turn customers into evangelists who fuel awareness.

Flywheels multiply momentum, funnels drain it.

The COMPASS Method book launches in October (hardback), January (paperback).

Join the launch team to get an early copy, behind the scenes updates, and exclusive Q&A sessions with Trey.

Season two launches in Q4 2025 with interviews from top leaders in marketing, sales, operations, and leadership.

Timestamped Highlights

[00:00] Celebrating season one: 85,000 downloads and Top 50 podcast rank.

[01:00] Why Trey stopped building funnels and started spinning flywheels.

[02:00] Breaking down the Five A Flywheel: awareness to advocacy.

[03:00] Funnels leak, flywheels compound.

[04:00] Sneak peek at The COMPASS Method book and how to join the launch team.

[05:00] Season two preview: interviews with world class leaders.

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co