August 26, 2025

The 5 Laws of Launching Like Apple

10 minutes

Nobody builds hype and delivers launches like Apple. But you don’t have to be a trillion dollar brand to launch like they do. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the five laws of launching like Apple, from creating anticipation to closing with a bang. Packed with real world stories from launches Trey has led, you’ll learn how to apply Apple’s playbook to your own products, services, or offers.

Key Takeaways

The 5 Laws of Launching Like Apple:

Build a Runway – Start teasing early with case studies, behind the scenes content, and value driven problem solving.

Use the Four C’s – Every message should communicate Clarity, Credibility, Contrast, or Commitment.

Stack Scarcity and Urgency – Combine time limits with quantity limits for maximum momentum.

Engineer the Middle Push – Plan a surprise bonus, Q and A, or case study drop to avoid the mid launch slump.

Close with a Bang – Up to 50 percent of sales come in the final 24 hours; push hard with countdowns, multiple emails, and even live streams.

Real world examples:

A 28 day coaching program launch that drove 12,000 Facebook group members and 1,000 sales in week one.

A SaaS client who doubled conversions by using a simple contrast graphic.

An event launch that sold out 70 percent of tickets in 48 hours with early bird scarcity.

A high ticket mastermind launch that added $280k in sales in the final day with last minute pushes.

Big lesson: You don’t need Apple’s budget, just their discipline.

Timestamped Highlights

[00:00] Apple’s secret to anticipation, momentum, and loyalty.

[02:00] Law #1: Build a runway with pre launch content and seeding.

[03:00] Law #2: The Four C’s of effective launch messaging.

[05:00] Law #3: How to stack scarcity and urgency for maximum impact.

[07:00] Law #4: Planning a mid launch push to avoid the slump.

[08:00] Law #5: Closing with a bang, final 24 hour strategies.

[09:30] Why these principles work for small brands too.

10MIN Takeaways Newsletter: 10MIN Takeaways

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/

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