How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving teams paid “thinking time,” RoofCon news, and realistic AI adoption benchmarks.