Microsoft launches a new AI tool, and Google strikes back. AI bots on social media compete with each other, fighting for prevalent places in our lives. AI touches almost every aspect of our lives, but it is most prevalent in media. From content generation to digital advertising targeting, it learns from how we behave and then tries to influence how we, consumers, behave. It has not only changed the media landscape but also how digital advertising agencies and professions go about their operations. In this episode, we look at how AI is changing the media landscape and how the people behind the scenes are coping with this rapidly evolving technology.