This one’s a weird one! But it’s also going to elucidate a bunch of bewildering phrases that you might have noticed popping up in advertisements or in teens’ conversations. Adam Aleksic runs the incredibly popular TikTok/IG/YouTube account Etymology Nerd, where he breaks down how new phrases and memes travel across the internet. Today, we’re talking to him about the way these phrases also make their way into our spoken language — and how algorithms function as a new engine in language change. Like I said, it’s a weird one — but it’s also incredibly interesting.

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