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How Amy Soong Scaled Her Criminal Law Firm and Launched a New Venture (EP 189)
Episode Summary
In this episode of the Scalable Law Podcast, I sit down with Amy Soong, Principal of Ashworth Lawyers, to talk about what it really looks like to step off the tools and lead a high-performing criminal law practice. Amy has built an exceptional reputation in Queensland over nearly two decades, yet like many firm owners, she found herself trapped in the workload.
In just a short time inside the Accelerator program, she shifted from being the main fee-earner to becoming the CEO of her firm and created enough space to launch a completely new business for the legal profession. We dive into that journey, the mindset shifts, the systems that made it possible, and the inspiration behind her new platform, Advisent, designed to connect clients with verified and experienced lawyers across Australia.
This conversation is packed with practical insight for any lawyer who wants more freedom, better leverage, and a business that no longer relies on them to survive.
What You’ll Hear in This Episode
She walks through the shift from “doing everything” to leading a team of senior criminal lawyers confidently handling the firm’s matters.
We explore how experienced lawyers, clear systems, and collaborative processes allowed her firm to run smoothly, even when she’s not in court.
Amy shares her vision for solving a real gap in the market: helping clients book verified, experienced lawyers while giving law firms a low-risk way to attract high-quality leads.
We discuss why relying on referrals or one marketing method is no longer enough and how platforms like Advisent can boost visibility and SEO.
Amy explains how events like Law Biz Con helped her find a trusted network of peers who openly share strategies, challenges, and wins.
Links and Resources
Enjoyed This Episode?
If this conversation sparked an idea, helped shift your thinking, or made you feel a little less alone on the journey of running a law firm, I’d love for you to share it. Send it to a colleague, post it on LinkedIn, or pass it on to someone who needs to hear what’s possible when you step into the CEO role of your firm.
Share the episode and tag me. I’d love to know what resonated most.
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By Caralee Fontenele
5
99 ratings
Episode Summary
In this episode of the Scalable Law Podcast, I sit down with Amy Soong, Principal of Ashworth Lawyers, to talk about what it really looks like to step off the tools and lead a high-performing criminal law practice. Amy has built an exceptional reputation in Queensland over nearly two decades, yet like many firm owners, she found herself trapped in the workload.
In just a short time inside the Accelerator program, she shifted from being the main fee-earner to becoming the CEO of her firm and created enough space to launch a completely new business for the legal profession. We dive into that journey, the mindset shifts, the systems that made it possible, and the inspiration behind her new platform, Advisent, designed to connect clients with verified and experienced lawyers across Australia.
This conversation is packed with practical insight for any lawyer who wants more freedom, better leverage, and a business that no longer relies on them to survive.
What You’ll Hear in This Episode
She walks through the shift from “doing everything” to leading a team of senior criminal lawyers confidently handling the firm’s matters.
We explore how experienced lawyers, clear systems, and collaborative processes allowed her firm to run smoothly, even when she’s not in court.
Amy shares her vision for solving a real gap in the market: helping clients book verified, experienced lawyers while giving law firms a low-risk way to attract high-quality leads.
We discuss why relying on referrals or one marketing method is no longer enough and how platforms like Advisent can boost visibility and SEO.
Amy explains how events like Law Biz Con helped her find a trusted network of peers who openly share strategies, challenges, and wins.
Links and Resources
Enjoyed This Episode?
If this conversation sparked an idea, helped shift your thinking, or made you feel a little less alone on the journey of running a law firm, I’d love for you to share it. Send it to a colleague, post it on LinkedIn, or pass it on to someone who needs to hear what’s possible when you step into the CEO role of your firm.
Share the episode and tag me. I’d love to know what resonated most.
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