In this episode, Jason talks to David Lapier, Head of Global Data Analytics at Pernod Ricard, a fast-moving consumer goods (FMCG) company that specialises in wine and spirits. They discuss how data is used at Pernod Ricard for daily operations, the traps to avoid when rapidly implementing a data strategy in a consumer goods company, how to build cultural trust in data, plus how to find and fix issues that may come up.