What does it take for a skincare brand to dominate the professional esthetics scene? In this episode of Esthetician Edit, we sit down with Jen Sugermeyer, Founder of ATA Cosmetics, the innovative brand making waves in the industry—and at tradeshows. We discuss how ATA strategically leveraged ICES tradeshows to build brand awareness, connect with estheticians, and more than double its revenue in its second year. Whether you’re a brand looking to scale or an esthetician wanting to understand what makes a brand worth investing in, this episode is a behind-the-scenes look at how ATA Cosmetics turned innovation into rapid success.

atacosmetics.com