"The power of live entertainment is unmatched."

In today’s podcast, we explore the vibrant culture of African festivals and their growing impact on the continent's economy and global influence. Events like Flytime Fest in Lagos and Sauti Za Busara in Zanzibar draw thousands of visitors annually, fuelling tourism, hospitality, and cultural exchange.

But what does it take to organise a music festival?

Alan Kasujja speaks to Keke Hammond, Chief Operating Officer of Flytime Fest, and Journey Ramadhan, Managing Director of Sauti Za Busara.