For video game fans, the concept of artificial intelligence (AI) is just as familiar as extra lives, respawns, and end bosses. Gamers have spent decades going up against computer-controlled opponents, whether a Pong paddle trying to prevent them from scoring a point or Bowser trying to stop Mario from rescuing Princess Peach. But recent developments in AI are pushing the gaming field even further, as researchers develop algorithms that can help fans make exciting new titles on their own.