The Artist's Guide to Business

How Artists Can Beat the Algorithm (and What Actually Works)


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In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobby, and how to "beat" the social media algorithms.


 Kay offers actionable advice on how to make art a priority, identify and engage with potential customers, maintain consistent pricing, and the benefits of treating art as a business.

 

Additionally, tips on how to effectively use social media and email marketing to reach and retain an audience are discussed.

 

The episode emphasizes the importance of clear goal setting, understanding one's audience, and the benefits of building a dedicated community through art.

 

00:00 Welcome to the Q&A Episode!

01:15 Why Join the Email Newsletter?

03:14 Diving into Your Questions: Focusing on Art Without Distractions

08:57 Finding Your Customers & The Importance of Consistency

16:36 Pros and Cons of Turning Your Art into a Business

26:37 Email Marketing Insights: Landing Pages vs. Opt-ins

28:26 Beating the Social Media Algorithm for More Views

36:24 Final Thoughts & The Power of Email Lists

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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

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The Artist's Guide to BusinessBy Kay Potter

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