Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.
• [00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche. 
• [02:40] How Phillip went from being an investor to a high-level employee at Avalanche.
• [04:59] An overview of Avalanche, how it works, and what they do.
• [06:39] Why Avalanche is a layer one blockchain. 
• [06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.
• [07:36] An overview of Avalanche’s unique marketing strategy.
• [09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.
• [11:10] An overview of Avalanche’s recent summit.
• [12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.
• [15:00] Insights into Avalanches’ plans to scale. 
• [15:43] A breakdown of Phillip’s current crypto investments.
• [16:41] Phillip’s favorite book and how it applies to business.
• [19:15] Phillip’s fondness for productivity management tools and his top picks.
• [19:55] Find out how to learn more about Phillip and Avalanche online.

Resources From The Interview:

 

• Avalanche
• Phillip Liu Junior on Twitter
• Ava Labs on Twitter
• Ava Labs

 

• Must read book: Thinking, Fast and Slow

 

 

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