In this episode of the Omni Talk Ask An Expert series, Beachwaver CEO Sarah Potempa and Firework’s VP of Strategic Accounts Kristi Vannatter reveal how Beachwaver uses live video commerce to enhance customer engagement and drive sales. They discuss Beachwaver’s journey from QVC to Target, building a dedicated fan base, and using video to bridge online and in-store experiences.

Key moments:

• 0:13 – Introduction to the Beachwaver and Firework Front Porch Series and upcoming presence at NRF 2025.
• 1:01 – Beachwaver’s journey from social media to Target’s shelves and the role of live video in driving product sales.
• 7:06 – Firework’s video commerce capabilities, including interactive video, live streaming, and personalized AI assistance.
• 16:48 – Strategies for creating engaging live video content and using brand ambassadors to build community.
• 24:40 – Sarah’s future vision: bringing video commerce into stores and using AI to support omnichannel customer experience.

Perfect for retail professionals, this conversation explores the latest trends in social and video commerce, AI for customer experience, and omnichannel strategies to create a connected brand community.

#beachwaver #videocommerce #retailinnovation #omnichannel #liveshopping #ecommerce #retailtechnology #beautyindustry

Music by hooksounds.com

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