Ever bought something new, then suddenly felt like everything around it needed upgrading too?

That urge isn’t random.

It’s a powerful psychological trap that billionaires avoid at all costs… and it’s probably costing you more than you realize.

In this episode of How Billionaires Think, we uncover the Diderot Effect—a hidden consumer pattern that’s not only draining your bank account, but also sabotaging your business growth, your time, and even your freedom. From your wardrobe to your workspace, even your client choices, this one principle silently reshapes your identity and spending decisions without you ever noticing.

In this episode, you’ll discover:

• A real 18th-century story that explains why one scarlet robe led to financial ruin—and how it mirrors the way we spend today without realizing it
• How the Diderot Effect hijacks your brain’s wiring, making you upgrade everything from your tech to your lifestyle to match a single new purchase
• A proven 5-part framework to help you break free from the cycle, reclaim financial clarity, and even use this psychology ethically in your business to serve clients better and boost revenue

Press play to uncover the hidden mental model sabotaging your wealth and discover how the world’s wealthiest people think differently to protect their freedom and profits.

Ever feel like you’re doing all the right things, grinding your way forward—but your progress never reflects the effort you're putting in?

This episode dismantles the hustle culture myth with a surprising insight: more effort doesn’t equal better results. Meet Mike—the hard-working grind-master stuck in burnout—and Darren—the low-key one doing significantly less but earning 5x more. The difference? Darren is pulling the lever of asymmetric action: small inputs that produce outsized outcomes. Let’s explore how you can make game-changing moves—not just more moves.

In this episode, you’ll discover:

• What asymmetric action really is—and how it acts like a lever that delivers exponential results from minimal effort
• Why most entrepreneurs stay stuck taking "symmetric" actions (busywork that never moves the needle) instead of bold, high-leverage choices
• How billionaires like Bezos, Musk, and Naval Ravikant use asymmetry to shift billions, build movements, and call economies with small actions
• A clear, three-step framework to define your own asymmetric move—so you can stop running on the treadmill and start winning big

If you’re ready to stop being busy and start being effective—hit play and find your lever. Choose one high-impact action this week, execute it early, and watch how one move can change everything.

This was: How Billionaires Think, the podcast breaking down mental models, decision frameworks, and psychological principles for building wealthy habits.

Ever faced a big decision—and froze, unsure if you'd regret making the wrong move?

This episode introduces one of the most powerful psychological tools for high-stakes clarity: Jeff Bezos’ Regret Minimization Framework. Most people make decisions based on fear, pressure, or comfort. But elite entrepreneurs like Bezos, Musk, and Rowling decide from the future—not the now. Learn how to tap into that mindset to break free from analysis paralysis and make bold, aligned moves you'll never regret.

In this episode, you’ll discover:

• The decision-making framework that helped Jeff Bezos leave his $200K Wall Street job to start Amazon
• The neuroscience and psychology behind why your future self makes better decisions than your present one
• A step-by-step process to apply the Regret Minimization Matrix to your biggest decisions so you stop playing small and start thinking like a visionary

If you’re tired of playing it safe and ready to make decisions that lead to your boldest, most aligned life—press play now.

Ever wonder how ultra-successful people—like Musk, Bezos, or Spanx founder Sara Blakely—seem to operate in a different league? It’s not about working harder or having secret resources. They think from first principles.

Most of us fall into copying strategies—what worked for others—but that only creates limitations. First principles thinking, on the other hand, helps you rebuild your strategy from the ground up. It uncovers completely new, custom solutions instead of repackaging someone else’s formula.

In this episode, you’ll discover:

• Exactly how first principles thinking works and why it’s the mental model behind Elon Musk building rockets and Jeff Bezos transforming retail
• A practical framework to deconstruct your current assumptions (pricing, marketing, offers) and rebuild with clarity, creativity, and confidence
• How you can apply this mental model today whether you're fixing your pricing, repositioning your offer, or releasing limits in how your business operates

Tune in now to unlock the billionaire mindset and start creating strategies tailored specifically to your vision—not someone else's expectations.

What if confidence isn’t something you’re missing—but something you’ve been waiting to feel before you act?

Most people think confidence is a mindset. But the truth? It’s a muscle. And waiting to feel confident before you make your move is quietly sabotaging your success. If you’ve been stuck in preparation mode, this episode shows you why action—not affirmations—is the real trigger for unstoppable momentum.

In this episode, you’ll discover:

• The hidden brain loop that turns hesitant beginners into high-performing leaders (and why billionaires use it daily).
• How to rewire your nervous system by building evidence—even while scared—so you can act before you “feel ready.”
• A practical step-by-step system to break hesitation, build proof, and generate real confidence on demand—so your goals no longer rely on motivation or mood.

Tune in now to learn how to build confidence from the ground up and finally take the bold action you've been putting off.



What if your biggest goals are actually holding you back? Discover why thinking bigger—not safer—is the secret to breakout success.

Most people aim for 10% growth and wonder why nothing changes. Safe, incremental goals don’t force you to transform—they keep you stuck. If you’ve been working harder but still feel like you’re spinning your wheels, this episode reveals why the size of your goal determines the scale of your results.

In this episode, you’ll discover:

In this episode, you’ll discover:

• The psychological trap of incrementalism and how it’s silently capping your potential.
• How 10x thinkers like Elon Musk and Google’s engineers achieve impossible outcomes by re-wiring their brains' mode of thinking from analytical to divergent and how you can do the same.
• And finally, a practical blueprint for applying 10x Thinking to your business, habits, and identity to consistently have breakthroughs that make you & your company unrecognizable.

Listen now to discover how to break free from average and build a life that demands transformation, not just effort.

This is How Billionaires Think: Breaking Down Mental Models, Psychological Principles & Decision Frameworks For Building Wealthy Habits.

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What if your biggest blind spot isn’t a lack of effort—but an overdose of optimism? Discover how unchecked positivity quietly destroys businesses long before failure is obvious.

You're hustling hard, staying motivated, and believing in your vision—but something still isn’t working. If your launches flop, funnels fail, or results feel random, it’s not your work ethic—it’s the invisible forces sabotaging your strategy.

In this episode, you’ll uncover:

• Why optimism bias and survivorship bias quietly tank even the smartest entrepreneurs
• The dangerous assumptions that cost startups billions—and how to avoid them
• A 3-part mental model for making bold decisions without gambling your future

Tune in now to learn how the world’s smartest entrepreneurs stay confident without getting blindsided by reality.

If you enjoy this episode, be sure to subscribe!

This is How Billionaires Think the podcast breaking down Mental Models, Decision Frameworks & Psychology Principles For Building Wealth

Mindcontrol breaks down the hidden psychological principles and mental frameworks that separate millionaire founders from the rest. If you're a technical founder wrestling with high-stakes decisions, fighting imposter syndrome, or struggling to think like a true wealth builder rather than a high-earning employee, this show reveals the cognitive tools you've been missing.

Each episode delivers the exact decision-making frameworks used by billion-dollar founders, the psychological principles that help you see opportunities others miss, and the mental models that transform overwhelming choices into clear strategic advantages.

You'll master the art of thinking clearer under pressure, making confident decisions with incomplete information, and developing the psychological edge that separates successful founders from the pack.

Ever find yourself waiting for the “perfect” moment to start?

In this episode, we share a simple mind trick the world’s richest people use to stop making excuses and get things done—no special skills required.

In this episode, you'll discover:

• How to spot your hidden excuses so they stop holding you back.
• A two-minute habit that billionaires swear by to get big wins every single day.
• A quick nightly question that turns any setback into your next step forward.

Ready to break free from “I’ll start tomorrow” and finally make real progress? Hit play now.

This is How Billionaires Think: Breaking Down Mental Models, Psychological Principles & Decision Frameworks For Building Wealthy Habits.

If you enjoyed this episode 'Subscribe'!