Backcountry Marketing

How Brands Are Wasting Money on Social Media


Listen Later

As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency.

In this episode, Cole and Sam discuss the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much, much more!

You can learn more about Sam and Climbers Crag on Instagram: https://www.climberscrag.com/ https://www.instagram.com/climbers.crag.agency/

Have questions for Sam? Find him here: [email protected] 

 

Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side

  • 5
  • 5
  • 5
  • 5
  • 5

5

66 ratings


More shows like Backcountry Marketing

View all
TED Radio Hour by NPR

TED Radio Hour

22,015 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,128 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,663 Listeners

99% Invisible by Roman Mars

99% Invisible

26,183 Listeners

Outside Podcast by Outside

Outside Podcast

2,129 Listeners

Science Vs by Spotify Studios

Science Vs

12,168 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,275 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

515 Listeners

The Daily by The New York Times

The Daily

112,329 Listeners

Ologies with Alie Ward by Alie Ward

Ologies with Alie Ward

24,208 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,461 Listeners

The Colin and Samir Show by Colin and Samir

The Colin and Samir Show

586 Listeners

Hard Fork by The New York Times

Hard Fork

5,482 Listeners

Climbing Gold by Duct Tape Then Beer

Climbing Gold

860 Listeners