Life Beyond The 3 is BACK with a MASSIVE BRAND-NEW EPISODE!

Take a step into the world of BYU Basketball as Trevin Knell and Dawson Baker welcome BYU Men's Basketball Communications Director Tyson Jex to the show! Tyson shares exclusive behind-the-scenes insights about the team, his unique role, and the secrets to building strong athlete relationships. From hilarious locker room stories to the unforgettable Sweet 16 run, Tyson discusses his journey, the challenges of NIL, and what it takes to represent BYU on and off the court.

Learn more about our BYU NIL initiative: https://www.collegesportsco.com/news/center-street-media-launches-as-byus-groundbreaking-athlete-driven-content-network

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CHAPTERS:

00:00 - Intro

01:39 - Running in Every City

05:15 - Who is Tyson Jex?

14:33 - How Tyson Got to BYU

19:05 - NIL Explained!

21:10 - Relationship with the Players

24:34 - Tyson's Half Court Shot Tradition

30:25 - Rapid Fire Questions

40:02 - Player Moment Tyson Wishes the Cameras Caught

42:40 - The Shot Heard Round the World

47:03 - Closing Thoughts

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