Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.

Highlights Include:

The #1 reason businesses waste their CRM and how to change that.

How sales teams that fully use their CRM see 41% more revenue per rep.

The key automations every sales team should be using right now.

Why AI won’t help if your CRM is a mess (and how to fix it).

How to get your team excited about using your CRM (instead of avoiding it).

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