Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.

After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be.

She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21.

Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels.

On this episode, Erica shares the importance of email and how company-to-customer communication delivers value.

Erica and Cole discuss:

• Customer retention and customer experience
• Customer loyalty
• Conversational commerce
• Targetting and segmenting

and much, much more!

You can follow along with Erica here.

The Backcountry Marketing Podcast is a project of Port Side Productions.