This episode of The ConTech Crew is a special crossover with Morning Coffee Review (MCR), bringing together two influential voices in construction tech. Host Jeff Sample sits down with Jason Artley and Michael Echave of ATG USA to discuss the evolution of their podcast, the power of community-driven learning, and their unique approach to live software demonstrations. The conversation also shifts to the upcoming Unbound conference and the transformative impact of AI on Bluebeam, setting the stage for what could be a pivotal moment in the AEC industry.

Jason Artley is Director of Civil Services at ATG, with over 30 years of experience spanning from swinging hammers to building Civil 3D templates and training systems. Michael Echave is the Structural Services Manager at ATG. Together, Jason and Michael host Morning Coffee Review, a dynamic live podcast that focuses on solving business challenges in the AEC space, particularly around Bluebeam and beyond.

Key Learnings:

• How MCR was born from a dislike of traditional webinars and a love for real-time problem-solving.
• Why community input is central to evolving construction tech workflows.
• What makes live demos both risky and valuable—and how they help create empathy for users.
• How Bluebeam is evolving from a markup tool into a data-centric platform powered by AI.
• What to expect from the upcoming Unbound conference and how it marks a “before and after” moment for Bluebeam.

Timestamps:

[00:00] – Introduction and Show Start

[00:33] – Meet Jason and Michael

[04:19] – What is ATG USA?

[06:28] – The Origin of Morning Coffee Review

[10:18] – Building Community Through Live Demos

[16:54] – Going Beyond Bluebeam

[20:52] – Pivot to Unbound Conference

[27:30] – The Future of Bluebeam

[30:53] – Ending Comments

Follow Jason Artley:

• LinkedIn: https://www.linkedin.com/in/jasonmn/

Follow Michael Echave:

• LinkedIn: https://www.linkedin.com/in/michael-echave/

Follow ATG and Morning Coffee Review:

• Website (ATG): https://atgusa.com/
• Website (MCR): https://atgusa.com/morning-coffee-review/
• LinkedIn (ATG): https://www.linkedin.com/company/atg-usa/
• YouTube (ATG): https://www.youtube.com/c/ATGUSA
• YouTube (MCR): https://youtube.com/playlist?list

Follow the Host:

• LinkedIn: https://www.linkedin.com/in/ironmanofit/

Follow The ConTech Crew:

• Website: https://thecontechcrew.com/ 
• YouTube: https://www.youtube.com/channel/
• LinkedIn: https://www.linkedin.com/company/the-contechcrew/ 
• Facebook: https://www.facebook.com/TheConTechCrew/ 
• Instagram: https://www.instagram.com/thecontechcrew/?hl=en 
• Tiktok: https://www.tiktok.com/@thecontechcrew 
• Twitter: https://x.com/TheConTechCrew