Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.