After all the scams of the 2017 ICO craze, there's a new wave of genuine creators and communities creating serious value with social currencies. Bradley Miles is the CEO of a startup called Roll, which facilitates this process for creators.

➡️  https://tryroll.com/
➡️  Bradley on Twitter: @Bradley_Miles_

A few weeks ago I started talking with Bradley, who is one of the founders of a startup called Roll. What they're doing is they're trying to make it super easy for creators and communities to create their own social tokens on the blockchain, on Ethereum. 

It's interesting because this was a practice that became somewhat notorious a few years ago in what's known as the ICO craze, the initial coin offerings of around 2017. There were basically just a lot of scammers. There were a lot of people who would launch a token, and would hype it up, get a bunch of people to buy into it, and then just sell it and basically profit off of the people that got in on it.

But now there's this new wave of genuine creators and durable communities that are using social tokens. And they're creating real value, and they're working and they're sustaining. And many of them are trading on the open market, for sometimes very good amounts of US dollars. And it just seems to me like a very real way in which creators and communities are generating real value and wealth potentially, in the long run, for themselves, in this autonomous bootstrapped way. So obviously I'm just super interested in that.

I'm definitely still thinking about how I might do it because I don't want to do anything like this unless I have a clear model in my mind of how it works and what I'm trying to do. So I'm still researching and thinking, but I think I'm going to launch a social currency for my community and I'm quite excited by it. I think there could be real upside and I want to take it seriously and try my best shot at making something really interesting and valuable for everyone who listens to or participates in my various projects . And I've been talking with Bradley quite a lot over the past few weeks. Thinking about it and strategizing and yeah... He's super cool, I think he's super legit. And I think he really believes in the project and he has also investors that I know and trust like Balaji Srinivasan.

I figured I'd have him on the podcast so he could share what he's doing and we can introduce the idea to the audience of the podcast and my broader community. So I'd love to hear what you think.