Demand for ‘Hollywood’ weight loss drugs Ozempic and Wegovy, has turned a once-niche Danish pharmaceutical firm into Europe’s most valuable company. As Novo Nordisk’s stock price skyrockets, it’s outsizing Denmark’s economy, and its growth has been credited with single-handedly staving off a national recession. James Reynolds examines how Novo is viewed by Danes, and what it’s doing to stay ahead of international competitors, with BBC reporter in Copenhagen, Adrienne Murray.

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This episode was made by Laurie Kalus and Neal Razzell. The technical producers were Dafydd Evans and Mike Regaard. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.