Culture Study Podcast

How Did Thrifting Get So Bad?


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Thrifting has a smell, but it also has a feel. For me, the feel is of thick, almost indestructible rayon weaves; of dense, mothbally wool; of slick, ancient crinoline; of stiff and generously cut denim. It was the feel of handstitching on a dress made from a pattern, or a cracked logo on a company picnic shirt from 1975. It was not the feel of shopping at Forever 21, even though the prices were approximately the same. Like so many of you, at various points in my life I’ve relied on thrift stores for resilient everyday clothes and delightful dress-up/costume accoutrements.

But thrifting has changed dramatically over the last fifteen years — and it’s never been more popular. In this episode, Kelsey Vlamis and I break down all the reasons for its its transformation, from the rise of fast fashion to influencers making haul videos. Plus: there’s a thrifting mystery we’d love to solve; listen and see if you can help us!

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Culture Study PodcastBy Anne Helen Petersen

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