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You’re developing a new, revolutionary product. You have all the science figured out, it works like a charm. Problem is, nobody wants — or needs — your product. How do things like this happen? On this episode, we look into this phenomenon, of missing something that’s pretty obvious — the things we didn’t see coming. Why do we miss them — and how can we prevent this from happening? We hear stories about doctors making the wrong diagnosis; how grifters get away with cons; and why a sweeping approach to reducing the opioid crisis might do more harm than good.
Also heard on this week’s episode:
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You’re developing a new, revolutionary product. You have all the science figured out, it works like a charm. Problem is, nobody wants — or needs — your product. How do things like this happen? On this episode, we look into this phenomenon, of missing something that’s pretty obvious — the things we didn’t see coming. Why do we miss them — and how can we prevent this from happening? We hear stories about doctors making the wrong diagnosis; how grifters get away with cons; and why a sweeping approach to reducing the opioid crisis might do more harm than good.
Also heard on this week’s episode:

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