Welcome back to The Abundant Coach! In today’s episode, host Lauren Brollier Newton explores how digital products can elevate and expand your coaching business. Whether you’re a new coach or seasoned pro, digital products offer unique opportunities for growth and freedom. Lauren breaks down the essentials: what digital products are, how to create them, and why they can become the ultimate asset in your coaching business. From the initial creation to scaling and promoting, you’ll hear real-life insights on leveraging digital products to increase revenue, reach new clients, and make an impact while freeing up your time. If you’re curious about introducing passive income into your coaching business, this episode is for you.

Here’s what makes digital products so powerful for coaches:

• Passive Income: A digital product can earn you money continuously, even while you sleep.
• Unlimited Sales Potential: Digital products can be sold repeatedly without additional work, allowing you to maximize returns on initial effort.
• Brand Expansion: They offer a way for clients to experience your coaching style at a lower price, often leading to more interest in your higher-ticket offerings.

Key Takeaways

• Digital products provide leverage and passive income, allowing you to serve more clients without additional live coaching time.
• Choose the right time to create a digital product: Ideally, after building a foundational audience and gaining experience in coaching.
• Focus on high-quality content that reflects your unique expertise and resonates with your audience’s needs.
• Marketing is essential to scale a digital product. Start with organic growth, then add paid ads when you have the budget.
• Stay aligned with your passion: Don’t feel pressured to create a digital product just because others are doing it. Follow what feels right for you and your business goals.

Ready to take your coaching business to the next level? 

Join Lauren’s Life Coach Accelerator, a free 5-day challenge designed to help you clarify your calling, find your ideal clients, and overcome the common challenges holding coaches back. You’ll discover strategies for sustainable business growth, powerful insights on finding clients, and practical ways to overcome money blocks that keep many coaches stuck. 

Whether you’re just starting or looking to expand your business, the Life Coach Accelerator will give you the tools and mindset to thrive as a coach. Sign up now and start building your abundant coaching career!