360 recruiters have been the mainstay of the industry for years, but things are changing now because as a model it's unreliable.

How can this be? I hear you cry.

Well, 80%+ of the recruitment companies out there have less than 10 staff, growth is clearly a problem.

Good 360s are hard to find, hard to make yourself and hard to keep.

And if they go, they're going to take a big chunk of your revenue with them. This creates yoyo companies that grow and shrink as people come and go.

Plus, they say they're 360s in the interview, but only later do you discover that they are weak in BD or client care (not 360s at all).

The alternative is called a Layered Model. Forget the old 180, 270, 360 malarkey and get into layers instead.

In next week's edition of the #MARShow we are going to delve into: -

✅ In most cases why the 360 model is broken

✅ What a Layered Model looks like

✅ How this affects your comms structure

✅ How you convert from pure 360 to a blend of 360 and Layered

Sure, we've had some very big successes with layering larger companies (doubling or even trebling their net profit) but it's ideal if you want to start or grow a small business too.

If you're fed up of hiring 360s who aren't really, and losing people then seeing your revenues dip – this show is for you.

LAYERED = more profit and less stress. What's not to like?

CHALLENGE: if anybody who believes in the 360 model wants to join us on the show to debate it with me, just DM me.