Many of us are aware of the emphasis the corporate world places on having a " winning" brand. The performers we watch, the cars we drive, the hospitals we choose all have a brand we have come to associate with them. In this episode, Dr. Joel Evans, author and Distinguished Professor of Marketing will clarify the importance of self-branding in our own personal and professional success. Exemplifying with himself and others, he will demonstrate how self-assessment, consideration of how others see us, and changes in our life roles inform our self-brands. In the back and forth with Host Suzanne Phillips, he will discuss how to translate self-branding into effective resume writing, Interpersonal benefits and re-definitions of self after college, marriage, retirement etc. You will think about yourself in a different way after this show.