It's no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and in order to ensure the very best user experience, it is taking a "mobile-first" approach to indexing websites.

From an SEO perspective, what's the difference in optimizing for desktop versus mobile? What does it take to rank at the top of the Google search these days, and how important is mobile to that? We posed all of these questions and more to Cindy Krum, CEO & founder of MobileMoxie, where she's been optimizing for mobile even before the iPhone was a thing. She'll update up on all the changes and what you need to be doing for yourself and your clients.