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Ever wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 

00:15 Introduction to Brad Wetherall and His Journey
02:53 Transitioning from Google to Bitwise Consulting
05:34 Understanding Google Business Profile Support Structure
08:03d Support Strategies and User Journeys
11:08 The Evolution of Support Systems at Google
13:36 Challenges in Support: Suspensions and Verifications
16:45 The Algorithm Behind Suspensions and Reviews
19:29 Trust and Reporting Mechanisms in Google Business Profile
22:23 Review Fraud: Detection and Challenges
25:01 The Balance Between Fraud Detection and User Experience
27:46 Video Verification and Its Implications
30:41 Final Thoughts on Reviews and Trust Scores


Ep 189

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