How Does It Work?

Host Shayan Mahmud in conversation with Meesha & Ummam Baig, Founders of Goud.pk, Pakistan’s first & only personalized pregnancy, baby milestone tracker App! The App provides medically accurate information approved by local experts, and aims to build a community for parents having a baby, for both mothers and fathers in Pakistan.

Meesha and Ummam talk about why there is a need for creating a community for mothers in Pakistan, what issues do new fathers and new mothers face and how the App will help them, why do mothers need a space where they can be imperfect, what is the misinformation that exists and how can the App help with that, what can help with postpartum depression, how can parents communicate effectively with one another during pregnancy and after birth. The discussion touches on baby development, how mothers are perceived in our culture and society, how men also feel a lack of support, the lack of lactation consultants in Pakistan and why there are more needed, mental health in Pakistan, and how women-led businesses are making a difference. The App helps build a community of parents, helps them find friends who also have kids, gives pregnancy tips and support, tracks your pregnancy, tracks your baby's health, has a blog section with important articles and provides two way communication.

The founders also talk about the future of Goud and how it will move forward to support a community of mothers and become the core of female reproductive health education in Pakistan. How has it had an impact already? What is the service they provide and how? Why are play dates important for a child's development? How can the bond between the child and father be developed? How can parents find new friends with kids of the same age? What are the workshops that Goud does and how do they help both mothers and fathers? Get these answers and more in this episode!
#HowDoesItWork #App #Pregnancy

00:00 Intro & Highlights
02:10 The Beginning of Goud 
03:25 Misinformation About Newborns
05:19 A Community of Moms – Two-Way Communication
07:30 How Goud Helps New Dads
08:30 How Can Husbands Support Their Wives?
10:00 How Goud Is Making An Impact
12:29 The Way Forward For Goud
14:34 How Play Dates Help Kids & Parents Both 
17:35 Finding Friends As Parents
20:45 Working With Your Sister
24:00 Capturing The Audience
27:05 Mental Health In Pakistan
29:25 Mentors & Women-led Businesses in Pakistan
31:30 Goud’s Growth & People Asking For Help

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Goud.pk’s Instagram: https://www.instagram.com/goud.pk/

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Host Shayan Mahmud in conversation with Aqsa Kausar, Head of Artificial Intelligence & Machine Learning at Red Buffer! Aqsa is not just the first woman in Pakistan to become a Google Developer Expert (GDE) but also the first female GDE in machine learning in the Southeast Asia Frontier region! In this podcast episode, Aqsa talks about the tech community in Pakistan, raising awareness of machine learning in Pakistan, women in tech in our country, engineer jobs in Pakistan and so much more on artificial intelligence!

Aqsa explains the Google Developer Expert title in detail. What is it exactly? How does Google support you in getting this achievement? How does Google support tech awareness in your community? What are the advantages for people in the Google Develop Expert network? How hard is it to get? How many people achieve this? How do you apply for GDE? She explains her journey of going through the process of getting this title, where her interest in artificial intelligence and machine learning came from, how much self-learning was involved, where was she first working and how she made a switch to artificial intelligence.

Shayan and Aqsa’s discussion also touches on topics like the number of women in engineering and those going into tech, jobs for electrical engineers in Pakistan, the importance of failure, university students’ mindset of joining big companies, the learning and open culture at Red Buffer, having the wow factor and more on Aqsa’s personal journey.
#HowDoesItWork #Technology #Google

00:00 Intro & Highlights
02:31 Getting the Google Developer Expert Title
03:44 How to Become A Google Developer Expert
09:30 Public Speaking For the First Time
12:30 Women in Tech & Engineering  
16:50 The Importance of Setbacks in Your Journey
19:14 Does Success Mean Joining A Big Company?
21:03 The Culture at Red Buffer
24:50 Ratio of Men & Women in Employment
27:30 Meeting the Husband at Work
30:10 The Support Women Need to Succeed
35:15 What Next

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Check out Red Buffer and the work they do: https://redbuffer.ai/

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Host Shayan Mahmud in conversation with Sarmad Farooq, Founder & CEO of Truck It In! In this podcast episode, Sarmad talks about leadership in detail, touching on Pakistani startups and his own experiences, dealing with changes in the market, adapting to new environments, investor relationships and a lot more.

Watch as Sarmad explains everything there is to know about the startup and trucking industry in Pakistan. What is Truck It In and what does it do? How does it connect factories to truckers? How does it help the economy? How did Sarmad prepare for his role as founder? How did he adapt to changes in the market? How did he disrupt the Pakistani market? How did he find the right investors? How much depth of information is needed for investors? How long is the investment process? How does it work? What actions did he need to take to survive in the market? What is his plan for making his organisation sustainable?

Sarmad touches on a lot of topics and personal experiences that a leader has to deal with and information they need to keep an eye out for. What is the new environment for startups now and how are startups adapting? Can Pakistani startups survive in the new market? How can they remain sustainable? What happened during the pandemic and what have we learned from that? What are the leadership qualities needed to deal with difficult situations? How to deal with panic in your teams? How to take your funding process forward? How can Pakistan move forward? Watch as Shayan and Sarmad cover this and a lot more!
#HowDoesItWork #Tech #Podcast

00:00 Introducing CEO Truck It In
02:25 About Truck It In
05:00 Changes In The Market
09:18 Adapting To A New Environment
12:20 Dealing With Panic In Your Organisation
18:33 Your Relationship With Your Investor
26:17 How Competition Helps You Grow
29:47 Making Your Business Sustainable 
33:42 Capital Is Only Part Of The Journey
37:15 The Misconception – Can You Use Funding For Personal Purposes?
41:52 The Internal Vs. External Reality Of Fundraising 
46:13 The Challenge Of Starting Truck It In
49:01 How Founders Are Made
53:09 Focusing On Problems Of A Common Trucker

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Connect with Sarmad Farooq: https://www.linkedin.com/in/muhammadsarmadfarooq/
Find out more about Truck It In: https://truckitin.com/

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with Ameera Adil, Climate Change Activist! In this episode of How Does It Work by ProPakistani, Ameera speaks about what is going on in Pakistan at the moment, the irrelevance of dams at this point in time, the impact of plastic pollution, global politics in climate change, mindset of the disaster management authorities, and much-needed changes in policies. This episode unpacks the biggest and very real problems Pakistanis are facing right now, and Ameera dives into all these in detail.

Donate for flood victims now:
Pakistan Flood Relief Appeal 2022: https://floodrelief2022.punjab.gov.pk/
Edhi Foundation: https://edhi.org/ 
Al Khidmat Foundation: https://alkhidmat.org/
Akhuwat: https://akhuwatuk.org/
The Citizens Foundation: https://www.tcf.org.pk/donate/floodrelief/ 
Pakistan Red Crescent: https://prcs.org.pk/ 

Shayan and Ameera talk about the current situation in Pakistan, the floods, what is it that led to these disasters and how vulnerable Pakistan will be in the future to floods and droughts. Why do temperatures keep on rising? What are the reasons for our glaciers melting? Are dams important at this time? Should Pakistan focus on mitigation or adaptation? What is the worst case for Pakistan? What should the government do? What can the people of Pakistan start doing? What policies need to be created and implemented now? How is climate change politicized globally? How is lobbying causing a problem on a global level? What natural resources can we move toward? Which industries are the cause of pollution in Pakistan? What should the government do to curb these companies? How is the fossil fuel lobby promoting climate denialism? How much plastic is being consumed by people now? How can solar energy make an impact? What is veganism and should more people be vegans? Will individual change make an impact in Pakistan? How can education and communication make an impact? How should we portray climate change? How can the entertainment industry play a role in climate change activism? How can this conversation gain momentum? What is the role of companies like Coke in destroying our environment, and why are they allowed to continue?

Watch and learn about what is happening in Pakistan, what will happen in the coming years, what policies we need to focus on to protect our future generations and much more.
#howdoesitwork #climatechange #floodsinpakistan

00:00 Highlights & Intro
2:20 Climate Change Activism
03:43 The Global North - Rising Temperatures & Melting Glaciers
05:00 What Does Pakistan Need? Mitigation Vs. Adaptation
07:30 The Worst Case Scenario For Pakistan
08:43 Why Dams Are A Thing Of The Past?
11:45 What Can Our Government Do?
13:10 What Can Pakistanis Do? 
14:30 Global Politics In Climate Change
17:10 Needed Policies & Implementation
21:00 How Do Climate Change Activists Make Money?
23:00 What’s The State Of The Ozone Layer Now?
25:10 The Plastic Issue
26:44 Veganism & Cows
30:00 How Can Education Change Things?
31:37 The Flood Charity In Pakistan
32:40 Environmental Engineering As A Career & Criticism
35:38 How To Bring Light To This Conversation
37:59 Coke, Sprite & Plastic
41:00 This Is Not Our Problem, Right?
44:30 The Future For Activists

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with  @Sunny Ali , Founder & CEO of  @Extreme Commerce ! In this episode of How Does It Work by ProPakistani, Shayan and Sunny’s conversation revolves around the journey to empower the people of Pakistan, building Extreme Commerce, learning e-commerce and digital skills to make money on Amazon and a lot more.

Sunny comes from the slums in Karachi and talks about why he came to Pakistan to teach, how he built Extreme Commerce, how did he become a mentor to so many Pakistanis, how did he teach e-commerce and digital skills to the population, what were his struggles and failures in his early years, what did he learn from them, why did he go bankrupt and what did he do next, who were his partners and investors, where did the money come from. With difficult questions concerning being bankrupted, blacklisted by Amazon, costly courses and much more, Sunny shares his story and the truth of all that happened.

Shayan and Sunny get into detail into Extreme Commerce, talking about what the main source of income for the company is, what the courses covered, the challenge of selling the course vs. the journey, what were the difficulties face, how he created an ecosystem in Pakistan, how to make money from Amazon FBA (Fulfilment by Amazon) model in Pakistan, how to earn money from Amazon, making an amazon ID and the problems with it, was and is the market ready for investment, is he investing profit into the business, is the company in talks with the government, where can all the amazon talent be adjusted, what is his fee, how did he answer all students on social media. Along with all that he also touches on topics like the winner and loser mind-set in the Pakistani youth, the difference between a successful and an unsuccessful man, and the future of the IT industry.
#howdoesitwork #amazoninpakistan #extremecommerce 

00:00 Highlights & Intro
01:12 Early Struggles & Bankruptcy
04:44 Starting A Business
07:30 Partners & Business Ventures
11:01 Becoming a Mentor Comes With Difficulties
17:52 Justifying The Success Ratio Of The Course
20:25 Proof Of Success
21:45 Blacklisting Of Amazon Accounts
23:34 What To Do About Misinformation
25:15 Primary Source Of Income For Extreme Commerce
28:09 Is The Market Ready For Investment?
29:10 Is Existing Business Profit Being Invested Into Extreme Commerce
33:14 Talks With The Government
35:06 Adjusting Existing Amazon Talent
39:51 Always Answering Students
42:11 Getting Into The Winner Mindset
47:06 Pakistani Youth – Winner Vs Loser Mindset
48:12 The IT Industry In 10 Years
52:53 Becoming Pakistani

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Check out Extreme Commerce channel: https://www.youtube.com/c/ExtremeCommerce
Sunny Ali’s Facebook: https://www.facebook.com/sunny.ali.771
Sunny Ali’s Instagram: https://www.instagram.com/sunny1ali/

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with  @Azad Chaiwala - Millionaire Entrepreneur! In this episode of How Does It Work by ProPakistani, Shayan and Azad Chaiwala’s conversation revolves around entrepreneurship, the educational system in Pakistan, free vs paid education, creating Pakistani entrepreneurs, earning without a degree and a lot more.

Azad shares his journey of how he went from selling toffees to becoming a millionaire – and it is quite a jump! What does he do? How did he plan on what’s next? Why did he come back to Pakistan? What did he start off with? What was the first institute he set up? When did he start making videos? Why did he become everyone’s ‘barra bhai’? How did his students go on to becoming millionaires? Why did he stop providing free education? What does he do that is different than educational institutes in Pakistan? How does he teach value to kids in Pakistan?

Find out more as Shayan and Azad get into the specifics of how to make money without a university degree! How to start making money? How to be successful? How to set your goals? How to expand your horizons? Should you be chasing degrees? How to become an entrepreneur? How to earn a stable monthly income? How to get into the entrepreneurial mindset? How to learn different skills? How to create value in what you are selling? Learn about these and much more in this episode!
#howdoesitwork #onlinecourses #education

00:00 Highlights & Intro
01:45 Becoming The Barra Bhai
7:20 What Successful People Are Made Of
11:10 Free Vs. Paid Education in Pakistan
14:51 Teaching Value To Pakistani Kids
20:29 Are Degrees Necessary To Be Successful?
26:26 How To Create Local Heroes
30:12 Why Did Azad Come Back to Pakistan?
31:20 Finding Islam
38:50 Facing The Critics
47:25 Fighting Battles In Business
51:25 Will Azad Ever Get Into Politics?

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Check out Azad’s YouTube channel: https://www.youtube.com/c/AzadChaiwala
Azad Chaiwala’s Instagram: https://www.instagram.com/azadchaiwala/

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with Mustafa and Hadi, Co-Founders & CEOs of ezBike and EasyFresh Technologies! In this episode of How Does It Work by ProPakistani, all three entrepreneurs get down to the basics; how to get funding for your startup, what are the barriers getting into the market and how to find and choose your investors.

Find out more about Mustafa and Hadi, why they moved back from the US to work on startups in Pakistan, what potential they saw in growing businesses in Pakistan, how they started their business and what they actually started from before landing on ezBike and EasyFresh. They talk about how to start the process from just an idea, finding opportunities in the market, which audience to cater to, how to target audience, how to get seed funding for startups, how to find investors, venture capital, and how to choose the right investor.

Watch as Shayan, Mustafa and Hadi deepdive into the journey of running businesses, when to shift, business models and financials. How to network when starting a business, how to strategically invest money, how to invest your own money, how to adapt to the changes in the business landscape, do interest rates have an effect on startups, how to show your business as viable, how to convince investors with your business narrative, questioning your assumptions, the importance of your business and financial plans for venture capitals, which is all a must listen to for budding entrepreneurs and anyone who wants to start a business.
#howdoesitwork #startup #funding

00:00 Highlights & Intro
00:46 Starting ezBike
5:50 Understanding The Risks in Business
8:36 Getting Back Into The Game - EasyFresh Vs. Mauqa Online 
12:19 How to Pivot Strategically - Roamer Vs. ezBike
17:29 How to Raise Funds for Your Startup
19:11 How Important is Networking?
25:22 Getting Investments & Strategic Money
34:20 Should You Invest Your Own Money?
37:11 The Change in Business Startups
40:27 The Impact of Interest Rates on Startups
45:08 What is The Right Place and The Right Time for Startups?
48:19 The Entrepreneurship Friends Circle
54:32 The Significance of Competition
57:00 Your Value Proposition is Key
01:01:21 The Success of EasyFresh and ezBike

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Get the ezBike App here:
https://play.google.com/store/apps/details?id=com.ezbikepk&hl=en&gl=US
Follow ezBike & EasyFresh Technologies:
https://www.instagram.com/ezbikepk/
https://www.instagram.com/easyfreshtech/ 

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with Sana Mir, who needs no introduction! In this episode of How Does It Work by ProPakistani, our former cricket captain talks about Pakistan vs. India, modern day cricket, current training, fitness and nutrition for sportspeople in Pakistan, how to make it in cricket and much more. Sana Mir shows her love, passion and expertise in cricket in these 48 minutes, making it a really enjoyable episode, and not just for cricket lovers.

Sana shares her journey of how she got into cricket, how and what she learned throughout her career, and fitness as a cricketer. What role do parents play in becoming a woman cricketer? What trials did she face as a girl getting into cricket? How important is support for our women’s teams? Along with her journey, Sana gives her expertise and analysis on why Pakistan struggles against India. Is there always more pressure playing against India compared to other international team? How can Pakistan stop being the underdog against India? Do politics in Pakistan and India have an impact on the cricket leagues? What kind of camaraderie exists between players in the opposing team?

Find out more as Shayan and Sana dive deep into the world of cricket, for both men and women, especially about the upcoming match, discussing top players’ techniques and skills like MS Dhoni, Virat Kohli, Babar Azam, Shaheen Afridi, Suzie Bates, Charlotte Edwards, Younis Khan and many more. What mindset and skills are needed to make it in cricket? Is cricket more physical or mental? Who is Sana’s personal favourite player? How to prepare before a match? How to analyse and prepare for an upcoming match? What is the role of a captain in the team and what is their duty as the leader? Who actually chooses the captain of a cricket team? How do our cricketers feel before playing a match against India? Who does Sana admire as a cricketer? How does she see things differently now as a commentator? Watch as the discussion goes in-depth into this fast-paced world of sports.
#howdoesitwork #pakvsindia #cricket

00:00 Highlights & Intro 
01:40 Is Cricket a Mental or Physical Game?  
02:57 Modern Day Fitness
07:40 Why Does Pakistan Struggle Against India? 
11:00 Sana’s Captaincy
15:01 Decision Making - Captain Vs Coach
20:02 The Rise to Stardom
21:55 How Does Winning Against India Feel?
24:32 Why Sana Left the Captaincy?
26:30 Talking on MS Dhoni
33:19 Future as Commentator or Coach?
34:58 Sana Mir’s Journey into the World of Cricket
39:00 Comparing Men’s and Women’s Leagues
45:31 What Young Players Need to Focus on

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https://www.instagram.com/mir.sana05/
https://twitter.com/mir_sana05 

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Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with Ali Ilyas, Psychotherapist and Trainer! You may have seen him previously on Thought Behind Things by Muzammil Hasan. In this episode of How Does It Work by ProPakistani, Ali gives you his vast knowledge in psychology to tell you how to communicate effectively at work and in life, whether it is to persuade or discuss and also touches on topics like body language and microexpressions.

Watch and learn as Ali talks about persuasion studies, principles, perspectives and techniques. What is persuasion? How to persuade people? What is your body language like? How does your body language affect your communication? How does eye contact and body movement play a part in communication? How do leaders like Barack Obama, Imran khan and Pervez Musharraf communicate authority through their body language? Do they have public and personal personas? What is mirroring and how does it work? What are micro expressions and how do they work? Ali uses a lot of psychological research to explain the concepts in communication, and how it is dependent on context, languages, perception and culture. Should you be different at work? How to communicate at work? How can introverts communicate at work? How to communicate with clients and colleagues? Does your job nature affect your personality? How to deal with conflict at work? How can you handle conflict? Can you be authentic at work? Does your availability make a difference on how people perceive you? Should you be more exclusive about your work? How does scarcity make a difference? How does hypnosis work? What is the most important part in connecting with people? How do relationships work? Find out more as these two deep dive into all the aspects of communication in your work and personal life.
#howdoesitwork #propakistani #communication

00:00 The Power of Persuasion
03:29 The Importance of Body Language 
09:13 Should You Have a Public Persona? 
13:15 Agreeable vs. Disagreeable Personalities 
19:50 How to Create Your Authority 
24:50 The Effect of Scarcity 
29:39 Work Personality vs. Your Actual Personality
30:56 Is Hypnosis a Real Thing? 
36:51 The Most Important Part of Communication 
38:24 How to Be More Assertive 
41:35 What is Your Personality Strength

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