This is episode 792.

Read the complete transcript on the Sales Game Changers Podcast website here.

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Linda Alkire, Director of The Center for Professional Sales at Texas State University.

Find Dr. Alkire on LinkedIn.

DR. ALKIRE'S TIP: "Sales isn't just about closing deals. It's about understanding customers, creating value, and building relationships and that's what we teach our students every day."