SUMMARY

In this episode of the Trading Cards and Collectibles Podcast, host Ryan Alford sits down with Kris Dehnert, CEO of Dugout Mugs, to share the incredible story behind turning baseball bats into collectible mugs and building a multi-million-dollar memorabilia brand.

Kris dives into the origin of Dugout Mugs, how collaborations with MLB legends like Pete Rose and The Sandlot cast fueled growth, and the role of innovation, customization, and relationships in shaping a successful collectibles business.

The conversation also covers the current state of the sports card hobby, challenges of overproduction, and why authenticity and emotional connection drive lasting value. Kris also opens up about his personal collecting journey, the rise of corporate gifting, and his philosophy of designing a business aligned with purpose, community, and lifestyle.

Whether you’re a sports fan, memorabilia collector, or entrepreneur, this episode is packed with insights into building a collectibles brand that resonates with fans and culture.

Key Takeaways