Ep 186 Show Notes - How Efficiency Drives Sustainability with Alina Green of WIKA 

Explore the extraordinary journey of Alina Green, from growing up on a post-communist Romanian farm to becoming a Market Segment Specialist at WIKA Group, transforming energy and chemical processes with innovative automation solutions. Alina chats with Victoria Meyer about navigating tough environments, leveraging her engineering background, and the pivotal role of small, high-return projects in addressing decarbonization and sustainability in the industry. 

Victoria and Alina delve into WIKA's 75-year history, discussing how this family-owned company has thrived in the instrumentation space. They reflect on how strong customer relationships and in-depth market knowledge drive impactful innovations, no matter the company's size. Highlighting a successful collaboration with Chevron, Alina demonstrates how simple projects, like optimizing an amine unit, can achieve significant cost savings and carbon emission reductions.  

Join us to learn more about the following topics this week: 

• Origin story of both Alina Green and WIKA Group 
• Identifying market trends and opportunities to connect to customers 
• Digitization and digital transformation as a tool to expand and go deeper into markets and opportunities. 
• WIKA's key differentiators in helping customers find solutions 
• Sustainability as a driver of requests and opportunities with customers 
• Challenges and opportunities to being women in a very technical market 

Additional Links:

The Chemical Show Episode: BASF CEO Michael Heinz on Sustainability, Energy, and Leadership 

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