EPISODE 209: Many contractors and home improvement business owners find themselves making little profit. Enough to keep the lights on, but never enough to actually thrive.

This usually happens because so many people in our industry can’t figure out HOW to increase gross profit margin, which is a key driver of profitability in our business.

One smart way to do so is product differentiation and introducing high-margin “fast to cash” products to your business. 

I dive deep into all of this with this week’s guest on the podcast, the brilliant Karen Sager, a former corporate banker who is now the head of MicroMeshGutterGuards.com.

Together, we’ll be discussing the importance of efficient pricing strategies, gross margin optimization and why creating a “product system” could be one of the best decisions you make for your company’s profitability.  

We’ll also touch on how building strong relationships with your customers can lead to more business, why product differentiation and telling the right story is crucial, and more.

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

Meet Karen (00:53)

Let’s talk about gross margin (04:41)

Product differentiation (09:49)

How fast do you make money? (14:28)

The fast cash model (22:34)

The higher the gross margin the better! (28:30)

Final advice from Karen (35:22)

Additional Resources:

⚡ Learn more about Karen’s work: https://www.facebook.com/micromeshgutterguards

⚡ Check out their website: https://micromeshgutterguards.com/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!