Hello and welcome to The Magellan Network Show. I understand the title mentions "selling," but today we'll focus on being super effective with prospects. Regardless of how you get referred to them—through COI, other marketing, seminars, or various platforms—I'll share my observations on what truly works and what doesn't.

Two things frustrate advisors: losing a client without a clear reason and failing to secure a prospect despite knowing they can help. Both scenarios can leave an advisor feeling exasperated and questioning what went wrong.

In this episode, I will talk about how advisors should engage with their prospects, how to create emotional connections, and why they should prioritize outcomes over too much information.

I also discussed the following:

(04:22) What causes advisors to become ineffective when dealing with people

(08:11) The three “buckets” of outcomes

(12:34) Why over-explaining the planning process is unnecessary

(16:07) Why advisors should never use the words “fee” or “cost”

(18:11) How to influence, persuade and lead a person

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The Magellan Academy & Network

The rules and tools for success in the financial services industry are about to change radically.

I have spent over 25 years coaching only financial advisors. In that time, I have personally conducted over 50,000 individual coaching sessions. I have built a profound knowledge base of what it takes to achieve lifelong success in business and life. In my career, I have transformed 1,000’s of advisors.

Many of you probably paid thousands of dollars to various coaching programs with very mixed results. Most coaching programs are just that. A pre-planned process that is “cookie cutter”. In most cases, it’s about the coach, their ego, and their money. They base their program on “practice management” or “marketing”. What they all fail to do is help you make that “mindset” shift that must happen for you to realize your dreams and vision.

I am going to coach you, teach you, inspire you, and train you all on your mobile device every business day. You are going to get better at business development, practice management, personal development, and your vision.

Here is what you are going to get from me each month:

- A 5-10 minute morning coach video each business day.

- 3 training videos of 20-30 minutes each. This will be a deep dive into the four areas I mentioned above.

- A live group coaching session where you and I can interact and work together.

Here is what you can do each month:

- Post a question to me and I will answer it.

- Collaborate and associate with like-minded advisors.

- Invite other great advisors into the network.

Your Bottom Line:

Here is the deal. I am not going to ask you for a credit card. As I said before, coaching is personality driven. You might not like my style or tactics. So with that in mind here is my offer to you. Complete the short form below. You will receive an email with detailed instructions on how to join the network for the next 14 days. I will not ask for compensation of any kind during that 14 days.

If after experiencing my work for 30 days you believe that I can help you, here is the deal. To remain in Magellan Network and have access to Magellan Academy, your daily investment in yourself will only be about the price of a Latte these days. One more thing, it’s a month-to-month deal. I’m not going to lock you into anything.

Take action now and complete the short form below and I look forward to welcoming you personally inside the Magellan Network.

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