In this episode, Bronwen Foster-Butler, CMO at Finisterre, breaks down how the brand is growing without compromising its identity. We talk about their North American expansion, the tension between polished production and platform-native content, and why user-generated stories often outperform high-budget ads. Bronwen also shares how Finisterre uses a fictional “brand muse” to guide creative decisions, what they’ve learned about emotional storytelling in a data-driven world, and where she thinks AI fits (and doesn’t) in outdoor marketing.

About:

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

• Insight Deck | Want 20 of our favorite insights shared on the show? 

• Booklist | Here's our curated list of recommended books over the years.

• LinkedIn | Join the conversation and share ideas with other industry peers.

• Apple Podcast | Want to help us out? Leave us a review on Apple.

• Guest List | Have a Guest in Mind?  Share them with us here.

• Patreon | Want to support us financially?