Sign up to save your podcasts
Or
Share How Fitflop broke through the performance plateau
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Fitflop broke through the performance plateau
How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing.
Guests:
Brittany Ellam, Interim Global Head of Acquisition & Media, FitFlop
Ashwin Singh, Media Strategy Director, Jellyfish
Chapters:
00:00 – Intro: Why FitFlop is a ‘multiplier effect’ case study
02:57 – FitFlop’s story: from comfort innovation to global brand
04:46 – Hitting the performance plateau: shrinking baselines, falling CVR
08:00 – Jellyfish's diagnosis: mental availability, not demand, is the problem
12:59 – Funding brand without extra budget: cutting low-intent traffic
17:46 – The “dynamic replenishment loop” explained
22:17 – Build–Nudge–Connect: rethinking creative and social proof
29:35 – Results: +68% ROAS, +30% revenue and rising conversion rates
36:24 – Internal buy-in, learnings and advice for marketers
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
View all episodes
By WARC
5
1010 ratings
How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing.
Guests:
Brittany Ellam, Interim Global Head of Acquisition & Media, FitFlop
Ashwin Singh, Media Strategy Director, Jellyfish
Chapters:
00:00 – Intro: Why FitFlop is a ‘multiplier effect’ case study
02:57 – FitFlop’s story: from comfort innovation to global brand
04:46 – Hitting the performance plateau: shrinking baselines, falling CVR
08:00 – Jellyfish's diagnosis: mental availability, not demand, is the problem
12:59 – Funding brand without extra budget: cutting low-intent traffic
17:46 – The “dynamic replenishment loop” explained
22:17 – Build–Nudge–Connect: rethinking creative and social proof
29:35 – Results: +68% ROAS, +30% revenue and rising conversion rates
36:24 – Internal buy-in, learnings and advice for marketers
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe
More shows like The WARC Podcast
View all
The McKinsey Podcast
406 Listeners
The Knowledge Project
2,698 Listeners
Decoder with Nilay Patel
3,150 Listeners
The Diary Of A CEO with Steven Bartlett
8,748 Listeners
Modern Wisdom
4,045 Listeners
Inside the Strategy Room
170 Listeners
Nudge
175 Listeners
The CMO Podcast
354 Listeners
Uncensored CMO
48 Listeners
On Strategy Showcase
45 Listeners
Leadership Next
100 Listeners
The Artificial Intelligence Show
212 Listeners
ReThinking
655 Listeners
Marketing Against The Grain
361 Listeners
Prof G Markets
1,489 Listeners