Last week, 45 million cable TV subscribers in India had the shock of their lives when they switched on their TVs. They’d lost access to many channels. And it wasn’t their fault. They’d paid the bills. But their Cable TV operator hadn’t. These operators were busy protesting against a price hike by broadcasters such as Sony and Zee.

And that got us thinking — what’s the state of TV viewership in India these days?

So in today’s episode for 28th February 2023, we tell you how cable TV and Direct-To-Home (DTH) services are facing an existential crisis.