Welcome to 2030, where the idea of owning nothing and being happy feels less like a utopian dream and more like a dystopian reality. As subscription models dominate, consumers are losing control over what they buy, from printers requiring monthly fees to eBooks that can vanish overnight. For Gen Z, raised in a world prioritizing access over ownership, this shift means a future where personal property, creativity, and even control over basic utilities are slipping into corporate hands.