
Sign up to save your podcasts
Or
Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.
We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.
🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.
Sign up for The Drop newsletter
Support the show
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
5
77 ratings
Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.
We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.
🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.
Sign up for The Drop newsletter
Support the show
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
2,511 Listeners
33 Listeners
180 Listeners
5 Listeners
3,289 Listeners
319 Listeners
983 Listeners
213 Listeners
989 Listeners
90 Listeners
819 Listeners
584 Listeners
80 Listeners
281 Listeners
158 Listeners