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How Heineken built a culture of creative effectiveness
This week WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico. Discussing Heineken’s Creative Ladder and how they foster creativity internally.
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By WARC
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This week WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico. Discussing Heineken’s Creative Ladder and how they foster creativity internally.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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