Josh Rivers used data-oriented persona analysis while working on Eve Online at CCP.

Nick Reinhart used persona analysis on Star Wars Galaxy of Heroes.

Even if you prefer other methodologies, the persona analysis using the data-oriented approach by Josh and Nick should at least be understood by F2P game developers.

OUTLINE:

0:00 Intro

1:23 Definition of personas

5:57 Examples of persona types

13:47 Example of behaviors

17:56 Applications of personas in game development

29:18 Using data for personas before game launch/user data

34:45 How impactful is the use of personas for the success of games?

40:05 Thoughts on the use of personas conceptually rather than through data

43:40 Validating personas through data

50:33 Persona discovery through clustering of behaviors

54:13 Breakdown of a persona-based study for a game

1:05:43 How to optimize monetization based on personas?

1:11:00 Last words and contact info

👇 EPISODE LINKS:

- Josh Rivers, former Head of UX Research at Solsten (currently Senior User Reearcher at Netease): https://www.linkedin.com/in/josh-rivers/

- Nick Reinhart, Game Director at EA: https://www.linkedin.com/in/nicolas-reinhart-a32821b/

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