Leveling Up with Eric Siu

How I Plan To Buy Agencies With The Rise of AI

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In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.



Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk 



TIME-STAMPED SHOW NOTES:


  • (00:00) Introduction and Context
  • (03:27) Strategic Thinking and Top Talent in the Age of Automation
  • (05:14) The Importance of Due Diligence in M&A Deals
  • (08:07) Trust but Verify: Avoiding Subpar Hiring Decisions
  • (11:33) The Changing Agency Business Model with AI



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