Starting Your Home Staging Business – Overcoming Fear, Building Confidence, and Setting Up for Success

Welcome to the Business of Home Staging Podcast! In Episode 1, host Joké Durojaiye, a real estate expert and founder of Genesis Home Staging in Seattle, shares her journey from real estate to running a thriving home staging business. She opens up about overcoming imposter syndrome and self-doubt, emphasizing the importance of launching your business even when things aren’t perfect.

What You’ll Learn in This Episode:

• Starting Your Home Staging Journey: How Joké’s experience as a real estate agent and Redfin team leader inspired her move into home staging.
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• Essential Tips for Aspiring Home Stagers: Do you need a real estate license or a design degree? Joké breaks down the qualifications and training that can set you apart without requiring a large initial investment.
• Home Staging Business Models: Discover options like Occupied Staging, Vacant Staging, and Seasonal Decorating, each with unique benefits and investment needs.
• Building a Portfolio to Showcase Your Work: Learn how to make a portfolio through personal projects and volunteer opportunities.
• Setting Up for Success: Affordable website platforms like Wix, WordPress, and Squarespace to get you started, along with tips on leveraging social media and industry associations like RESA for networking and growth.
• Home Staging Inventory and Logistics Management: Practical advice on managing inventory and creating a structured business that supports growth without burnout.

Joké’s candid insights make this episode essential for anyone wanting to start or scale their home staging business. Whether you’re an aspiring stager, a seasoned pro, or simply interested in real estate and design, this episode provides actionable tips to launch your journey with confidence.

Key Takeaways:

• Overcome fear and imposter syndrome by focusing on your mission and message.
• You don’t need perfection to start—take the first step.
• Explore various home staging models to find the right fit for your goals and resources.
• Start small, build a portfolio, and showcase your work with an optimized website and social media presence.

Listen now for pro tips and insights on the essentials of starting your home staging business and discover how to set yourself up for lasting success in the staging industry.